Top Beauty Retail Apps on Android in Portugal: Q2 2025 Performance

In the second quarter of 2025, Portugal's beauty retail app market on the Android platform showcased varying trends across the top five applications. According to Sensor Tower data, each app presented unique patterns in downloads and active user engagement.

Notino: perfumes and cosmetics maintained a relatively stable download pattern, peaking at approximately 1.9K in mid-June. Active users rose from about 5.3K to a high of 6.7K in the same period, indicating increased engagement towards the end of the quarter.

Sephora - Make-up, Beauty experienced a notable spike in downloads at the end of April, reaching 2.7K. However, active users saw a gradual decline from 9.5K to around 7.7K by the end of June.

Perfumerías Primor showed consistency in weekly downloads, with a slight upward trend peaking at 1.3K in late June. The active user base remained relatively stable, fluctuating between 6.4K and 7K.

RITUALS - Cosmetics had fluctuating download rates, with a high of 1K downloads in early June. Active users decreased from 4.2K to just above 2K by the end of the quarter, reflecting a downward trend in user engagement.

Finally, Douglas – Perfumes e Cosmética showed a gradual increase in downloads, reaching 856 by late May.

These insights, sourced from Sensor Tower, highlight the dynamic nature of app performance in the beauty retail sector. For more detailed analytics, visit Sensor Tower's platform.